ZELLERS RETURNING TO ST. CATHARINES

STORE EXPERIENCES INSIDE HUDSON'S BAY, ECOMMERCE SITE WILL LAUNCH SIMULTANEOUSLY

St. Catharines has made the list as one of the planned locations for the return of Zellers, a decade after the retail chain closed its doors nationwide.

Hudson's Bay will be hosting in-store experiences featuring the signature red and white Canadian brand at 25 locations across the country.

The Pen Centre is just one of nine shopping centres in Ontario that will host an in-store experience. Expected to be between 8,000 to 10,000 square feet, depending on the location, the store experiences will include home decor, toys, baby, apparel and pet products.

The in-store experiences are set to be launched at the same time as an e-commerce site, Zellers.ca. No date has been set for this launch.

Founded in 1931, Zellers was a discount department chain that, at its height in 1999, had 350 stores across the country. In 2011, the majority of store leases were sold to U.S.-chain Target for its failed Canadian launch. All remaining Zellers locations were closed by March 31, 2013.