Woolcott: How to sell your home when it isn’t…. selling

Are you a homeowner who tried to sell your home in the last quarter of 2022, only for it to sit on the market with zero showings? You took it off the market over the holidays to reset and are now stumped on what to do.

It is true that homes aren’t selling at the same pace as the beginning of 2022. But, homes are still selling. And they are still appreciating in value, with the average home price in our area up 10 per cent from December 2021.

“The important thing when selling in a challenging market is to make sure you are working with a trusted real estate agent that knows how to sell and negotiate in this environment,” says Drew Woolcott, broker and team lead, Woolcott Real Estate.

“When homes were moving in a day, it could be okay to just put it on MLS because buyers were in a frenzy and overlooked a lot.”

“Sellers now need a nuanced, tactical approach to reach buyers,” says Woolcott.

Take a Hard Look at Price

Pricing can be a hard thing to nail, especially when the market seems to be shifting each week. It’s important to have your realtor do a deep dive on the numbers so that you are prepared. Starting off with the wrong price can leave you chasing the market, meaning less money in your pocket at the end of the day.

Restage Your Home

Take a look around your home and try to envision it as if buyers were coming in for the first time. Is the décor cohesive? Have all the family photos been taken off the walls and replaced with neutral pieces?

This is where a trusted realtor will leverage their staging partner to get your home ready for its first impression. Remember to look for an agent that has these services for free (including the furniture + rentals) so there are no hidden costs.

Refresh The Media

Once the home has been given a staging makeover, it’s time to refresh media. If you had photos taken in the fall or prior to staging, it’s imperative to get these redone. The goal here is to present your home as fresh, and photos with a green lawn in the middle of January will let buyers know your home hasn’t sold yet, which could diminish negotiating power.

Want to know more about how to sell a home that just isn’t selling? Give Woolcott Real Estate a call at 905 332 9223.

Drew Woolcott, broker, and Jayne Woolcott, sales representative, work with Remax Escarpment Realty Inc. Call them at Woolcott Real Estate, 905-689-9223.